29 April 2025

APRIL Group hosted its highly anticipated Partner Summit in Zhuhai, China, under the theme "Accelerating Partnerships, Driving Business Excellence." The event brought together key stakeholders and partners for an enriching three-day experience that combined strategic discussions, immersive site visits, and the grand launch of PaperOne’s new brand slogan, "Precision in Every Print."

Insightful Industry Discussions

The summit featured a series of thought-provoking presentations and panel discussions designed to equip partners with valuable industry insights. Frank Huang, Commercial Head for Paper for PaperOne, delivered an in-depth session on the Global Pulp and Paper Outlook, offering perspectives on market trends, challenges, and opportunities in the evolving landscape. Following this, Andy Tan, Global Sales Head for Paperboard, provided a comprehensive Paperboard Outlook, outlining key developments and future projections for the segment.

Grand Launch of "Precision in Every Print"

A major highlight of the conference was the official unveiling of PaperOne’s new slogan, "Precision in Every Print." This milestone reflects PaperOne’s dedication to delivering superior printing quality and setting new industry standards. The launch was met with enthusiasm from partners, who recognised the brand’s continuous efforts to enhance its market presence and product offerings.

Panel Discussions: Navigating the Future of Paper and Paperboard

The highlight on APRIL Paperboard Global 2025 addressed the future direction of the paperboard segment. Experts examined the Paperboard Business Focus, discussing evolving market trends and consumer demands. The Paperboard Mill Updates section provided an overview of facility upgrades and advancements in production technology. Lastly, panellists explored Paperboard Products and Marketing Focus, detailing strategies for positioning APRIL’s paperboard solutions as industry leaders.

The panel discussion on APRIL Paper Global provided essential updates on various aspects of the business. Experts shared insights on the latest developments at the RAK Paper Mill, focusing on technological advancements and operational efficiencies. The discussion also covered the Cutsize Sales Business and Offset Sales Business, highlighting strategic market positioning and growth opportunities. Furthermore, panellists delved into the Paper Brand and Market Focus, outlining branding initiatives and market expansion strategies. The session concluded with an overview of Asia Symbol’s product focus, emphasising innovation and customer-centric solutions.

Sustainability and Partner Recognition

A key component of the summit was APRIL Group’s sustainability update, reaffirming the company’s ongoing commitment to responsible sourcing, environmental stewardship, and sustainable growth. Partners were briefed on the latest sustainability initiatives and best practices, aligning with global expectations for environmentally responsible business operations.

The event also had awards ceremony, recognising the best-performing partners for their outstanding contributions and achievements throughout the year. This celebration reinforced APRIL’s appreciation for its valued partners, encouraging continued excellence and collaboration.

Immersive Experiences and Mill Visits

In addition to the conference sessions, partners took part in immersive experiences—most notably, exclusive tours of APRIL Group’s state-of-the-art production facilities and mill visits that offered a behind-the-scenes look at operations.

Partners visited the Asia Symbol Xinhui mill and the Vinda tissue mill, witnessing first-hand the advanced manufacturing processes that drive efficiency and sustainability in the pulp and paper industry. These visits reinforced APRIL’s commitment to innovation and quality, highlighting the importance of strategic partnerships in maintaining industry leadership.

A Future Built on Partnership and Excellence

The APRIL Partner Summit 2025 successfully strengthened relationships, provided valuable industry knowledge, and set the stage for future growth and innovation. With a renewed commitment to excellence and sustainability, APRIL Group and its partners are well-positioned to accelerate their journey towards greater success in the global pulp and paper industry.

As the industry evolves, one thing remains certain: APRIL and its partners will continue to drive business excellence, guided by shared values and a vision for a sustainable future.